You won’t go wrong with Right Homes.

By Tanya T. Lara 

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Robinsons Land Corporation consolidates completed units from its portfolio of brands ranging from the affordable Robinsons Communities to the mid-range Robinsons Residences and the upscale Robinsons Luxuria into a sort of one-stop shop for homebuyers. Called Robinsons Right Homes, they offer units that buyers can move into right now such as The Trion Towers (above) and Sonata (right).

MANILA, Philippines - It’s a great way to shop for a new home — there’s no waiting time, the house is finished, you don’t have to rely on renderings, floor plans or model units, and you can move in as fast as you sign the document and your check clears.

Robinsons Land Corporation (RLC) recently launched its latest brand called Robinsons Right Homes, which consolidates units from RLC’s portfolio of brands, ranging from the affordable Robinsons Communities to the mid-range Robinsons Residences and the upscale Robinsons Luxuria.

What’s good about having a finished house as opposed to one that you buy in the pre-selling stage is that you can make a decision based on the finished product, knowing full well what you are getting in terms of the unit itself, the amenities, and the community. Robinsons seized the opportunity to serve the market that is ready to move into a new home and not have to wait till the project is completed.

“Right Homes gives people the chance to see the completed homes in a master-planned setting,”  says Mybelle V. Aragon- GoBio, senior vice president for Robinsons Luxuria, Robinsons Residences and Robinsons Communities. “This helps them to ascertain the quality of the development and to run through what will be the inhabitant’s experience in a tangible manner. There are people who can’t afford to pay for amortization and rent at the same time but it’s important for them to invest in a place or buy a home.”

Robinsons Right Homes sales head Roel Maglaya adds, “The notion of an RFO (ready for occupancy) is that you pay in full. What potential buyers don’t know is that we offer friendly payment terms.”

Buyers can choose from the various RLC brands Robinsons that are located all over Metro Manila such as Cubao, Bonifacio Global City, Mandaluyong, Parañaque, and Cebu and Tagaytay. They are close to major thoroughfares in the city, schools, offices, hospitals and churches.

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The various brands of RLC means you can choose from a slew of products that fit your budget.

Says Maglaya, “People, who don’t have sufficient savings or credit to buy a home, can avail of a two-year lease-to-own package. The tenant can occupy the rented unit after signing a lease/purchase agreement and payment of lease deposits with an option for purchase. At the end of the 24-month lease, the tenant can buy the unit for a specific amount.  Total rental payment has been credited to the sales price or final cost subject to certain conditions. This gives the lessee time to save up while evaluating the property and the neighbors.

“As an investment, the buyer can put up the unit for rent and get a quick return. Likewise, with the rising demand for condo units, the gross rental yield per year is four to five percent of the invested capital.  Because of the unit’s appraisal, the invested capital will go up in price. The yield from rental is higher and faster than keeping the money in the bank.”

Right Homes also provides assistance to those who want to lease out or resell their units and free interior design consultancy services and furniture orders at cost.

Kaye Mallari-Sanchez, Right Homes unit head, cites an example, “In the past, the reservation fee was P35,000.  We’ve lowered the reservation fee payment to P20,000. At Escalades 20th in Cubao, you can own a unit for as low as P8,000 monthly payment. In this mid-rise condo, you don’t feel as if you’re in a vertical development. It’s more like being in a townhouse.” 

For your retirement and other housing needs, please visit http://www.gregmelep.com.

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RLC offers lease-to-own condos

by James Loyola
March 4, 2014

Real estate developer Robinsons Land Corporation (RLC) is tapping the market lease-to-own and ready for occupancy (RFO) residential market through newly-launched Robinsons Right Homes.

“Robinsons Right Homes is about getting the right homes right here, right now. You don’t have to wait for a long time to experience living in a home right for you,” said RLC senior vice president handling the residential business Mybelle V. Aragon-GoBio in a press briefing.

Right Homes has consolidated choice units from its diverse portfolio which consists of the affordable Robinsons Communities, the mid-range Robinsons Residences and the upscale Robinsons Luxuria.

Replete with basic utilities, these finished units are made available to buyers who immediately require a residence or are looking to invest in an assured development.

Unlike pre-selling or pre-construction projects where buyers base their decisions on a concept and building plans and then wait a few years before moving in, Right Homes gives people the chance to see the completed homes in a master-planned setting.

“This helps them to ascertain the quality of the development and to run through what will be the inhabitant’s experience in a tangible manner,” Gobio said.

With the worsening traffic and stress of city living, more professionals are seeking affordable homes or pied-a-terres close to work in order to be more productive.  This has spurred the demand for completed units.

However, Gobio said “there are people who can’t afford to pay for amortization and rent at the same time. But it’s important for them to invest in a place or buy a home where there is a single payment.”

“The notion of an RFO is that you pay in full. What potential buyers don’t know is that we offer friendly payment terms,” said Robinsons Right Homes sales head Roel Maglaya.

Taking into consideration the buyer’s situation and needs in establishing flexible payment terms, RLC allows buyers to enjoy the perks of home ownership while paying for their unit, through the Lease-to-Own program.

Under the two-year lease-to-own package, the tenant can occupy the rented unit after signing a lease/purchase agreement and payment of lease deposits with an option for purchase.

At the end of the 24-month lease, the tenant can buy the unit for a specific amount in cash or through a bank loan. Total rental payment has been credited to the sales price or final cost subject to certain conditions.

This gives the lessee time to save up while evaluating the property and the neighbors.

For your housing and retirement needs, please visit http://gregmelep.com.

International luxury hotel operators gravitate to PH

By Tessa R. Salazar
Philippine Daily Inquirer

TO FURTHER accommodate the growing number of visitors, more hotels are slated to be constructed within Newport City by 2016.

Marco Polo Hotels, Ascott The Residence, Maxims Genting, City of Dreams, Solaire Resort and Casino, Hyatt, Marriot Manila, Shangrila Hotels and Resorts, Conrad Hotels and Resorts, The Westin Philippine Plaza Manila, Hilton, Sheraton Hotels and Resorts.

These are just some of the international luxury hotel operators that would either come into the country or experience boom times from 2014 to 2017, as forecast by CBRE Philippines during a Jan. 23 press briefing in Makati. It also reported that luxury hotel accommodations would play a major role in the hospitality sector, and that MICE (meetings, investments, conventions and exhibits) locations would pick up their businesses, and gaming establishments would draw in more foreign guests.

Property analyst Enrique M. Soriano III said, “Retail and hotels will likely post solid growth as employment and spending in the domestic front continue.”

The Colliers International market overview (for 4Q 2013) predicted that in the next three years, up to 4,300 rooms would be “delivered” annually, the highest number since 1988.

“Meanwhile, local real estate firms are entering the hotel and leisure sector, as SM Prime Holdings, Ayala Land and Robinsons Land introduce their new projects slated for completion in the next three years,” noted Colliers International Philippines Research. It added that last year, 1,372 new hotel rooms opened in Metro Manila, bringing the total room inventory to 17,517.

More branches expected

Jones Lang La Salle, in its JLL 2014 property market monitor, singled out Robinsons Land Corp. (RLC), which recently opened its seventh Go Hotel branch in Iloilo City. This one has 167 rooms

JLL forecasts more of such branches to be built over the next few years as RLC has offered the brand for franchise. In particular, Singapore-based Vanguard Hotels Pte. Ltd., in partnership with Roxaco Land Corp., is set to construct at least five new branches in the next two years.

JLL also cited residential property developer Vista Land & Lifescapes Inc., which plans to venture into hotel and resort development. According to the firm, the planned venture is mainly supported by the strong performance of the tourism industry. The firm has formed a new unit that would focus on the development of hotels and resorts, likely starting in 2015.

40% at Entertainment City

Colliers International Philippines’ comprehensive report indicated that of the 4,120 rooms to be completed in 2014, more than 40 percent would be concentrated within the Pagcor Entertainment City, such as Belle Grand City of Dreams (920 rooms) and the surrounding Mall of Asia Complex, such as Radisson Hotel (500 rooms) and Tune Hotel (204 rooms).

It also revealed a new player in the hotel and leisure market—Shanghai Jin Jiang International Hotels—one of the leading hotel groups in China, with two projects slated for turnover in 2014, the Jin Jiang Inn Ortigas (95 rooms) located beside Richmonde Hotel and the Jin Jiang Inn Greenbelt (70 rooms) located opposite New World Hotel Makati.

“As the government strives to reach its foreign tourist arrivals target of 10 million in 2016, local real estate firms are joining the hotel and leisure sector to augment the accommodation needs of foreign travelers,” reported Colliers.

It added that the Carlson Rezidor Group had partnered with the SM Hotels and Conventions Corp. (SMHCC) to launch the 150-room Park Inn by Radisson in Clark, Pampanga. This project is set for completion in 2016.

Colliers also observed that Ayala Land, through its hotel and resort corporation, had launched two new Seda hotels in its emerging mixed-use developments in Vertis North and Circuit Makati, both of which would be operational in the next three years.

RLC, for its part, aims to complete 1,200 rooms in its portfolio by 2014 by launching three Go Hotels—one in Ortigas Center, another in Butuan and one in Iloilo.

Decreased layovers

CBRE reported an 11-percent growth rate of tourist arrivals as of October 2013 (year-on-year) and possibly exceeding 4.5 million for the whole year.

Despite the increase, it estimates that the average hotel occupancy rate dipped from 67 percent in 2012 to 64 percent in 2013.

CBRE said: “This may be attributed to the increasing number of international flights to airports outside of Manila, thereby reducing the need to layover in Manila and easing the access to other major tourist destinations in the country like Boracay Island. The Mactan Cebu International Airport Authority, manager of the second largest airport in the country, reported a 15-percent increase year-on-year in the number of international flights at the airport from January to October this year from 3,972 to 4,581 flights.”

Hotel rates

Colliers also reported that growing interest in the Philippines as a tourist destination and a business investment option has been driving hotel room rates to consistently increase in Metro Manila.

It pointed to the trend that average five-star room rates had grown by 3.7 percent to $333 per night in the second half of 2013, versus the 1.1-percent increase in the first half of that year. Four-star room rates increased slightly by 1.1 percent in the second half to $273 per night.

On the other hand, three-star room rates continued to improve significantly at 9.5 percent half-on-half, 250 basis points higher than the 7-percent growth posted in the last period. This can be attributed to the increasing number of local and foreign tourists seeking quality accommodation at affordable prices. Meanwhile, corporate rates grew considerably across all classifications at an annual average of 15 percent.

For your retirement and housing needs, please visit http://gregmelep.com.