Sunday, June 15, 2014

PH beer brand to embark on massive domestic expansion after securing patents


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One-hundred percent Filipino invention, Beer Below Zero, is slated to embark on a large-scale domestic expansion, after successfully securing patents for the company’s specialized beer freezers. Both the freezer and the technology are now patented in the country, with two patents for design and two for utility models.

“This is an exciting milestone for us here at Beer Below Zero. We are eager to bring this unique drinking experience to more customers through our new satellite offices nationwide. We want nothing more than to make the Philippines the go-to country for the best and coldest beers,” said Luigi Nuñez, President and Chief Executive Officer of Beer Below Zero.

As part of its massive expansion, Beer Below Zero plans to open satellite offices in every major region in the country in order to meet the increasing demand for the company’s signature ice-cold beer. The expansion will be led by Vinson CoSay, Vice President and co-founder of Beer Below Zero. The company will also be supplying freezers to different major appliance centers late this year.

Beer Below Zero currently has a wide selection of freezers, from large thirteen casers to smaller seven casers. The company also recently released a line of personal freezers for homes or small restaurants. These freezers are equipped with the latest refrigeration technology which cools beers right above the freezing point (-8 degrees Celsius) which is said to be the ideal state that enhances the crispiness of the beer’s taste.

Entrepreneurs Nuñez and Co-Say, together with Jay-Jay Angala founded the company in 2008, and since then created a demand for beer refrigeration technology. Best known for enhancing customers’ drinking experience, Beer Below Zero currently has more than 600 outlets nationwide, with more than 200 in international markets including Guam, Hawaii, Thailand, Singapore, Hong Kong, Vietnam and Chile among others.

Beer Below Zero is a 100% Filipino company with no affiliation with any beer brand. Fortman Cline Capital Markets represent Beer Below Zero as its investment banker.


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